Well, an SEO audit is an investment in your website’s future. According to a BrightEdge study, over 40% of all online revenue is derived from organic search. By improving your website’s position in organic search results, you can increase your revenue. The process of conducting an SEO audit will uncover any mistakes and provide recommendations to help your website gain higher search engine rankings.
A website SEO audit will look at the elements of the website and determine where your business stands in terms of keywords. It will also examine your content for keyword usage and optimisation. During this process, your content is considered from the user’s point of view and optimised with the keywords that your business is targeting. A proper SEO audit will identify any inconsistencies, including spelling and grammar mistakes. The results of the audit will allow you to make adjustments to your website’s content.
Once your website has been optimised, it’s time to have a thorough SEO audit. An SEO audit should be performed regularly. The more competitive your niche, the more frequent SEO audits you will need to make. Typically, a site audit will uncover many common site issues that affect SEO performance. In the case of an eCommerce website, there could be as many as 5,000 URLs that are indexed. Likewise, a website that has faceted navigation might have hundreds of thousands of URLs indexed, while a simple site with one or two products may have thousands.