Business owners value the importance of marketing their business to a local audience. Especially so, when you’re working to promote your services and local listings online.
So, Let’s begin by understanding the basic principles of local SEO and why is it deemed so important ?
What is ‘Local SEO for Business’ ?
Local SEO (Local Search Engine Optimisation) are the steps local business undertake to enhance their business online. One of the key elements of this approach is how to target local customers while they are looking for the services online.
So how do businesses try and go about doing that.
Well, there are quite a few methods in
Remember, if you are a local service company, then it’s unlikely clients will be willing to travel far. More often the clients do not intend to travel more than thirty miles to reach your company. That means that you will be dependent on a smaller loyal customer base. This will help clients to choose your company over any potential competition.
With local listings, you can make sure that your company is de facto online. This will help you improve your ranking and ensure that you don’t have to worry about customers. You do that without ignoring your business. Does this sound like exactly what you need? If so, read on to find out some more of the top benefits you’ll gain from focusing on local listings.
Increase Calls with Local Listings
You could build up leads in your business. If so, then you need to make sure that you are thinking about phone calls. You must aim to get as many phone calls to your company as possible. The good news on that front is that this is easy with local listings.
First, a lot of people discovering your business will be using their phones. So, after a search, they are as likely to call the number displayed as they are to visit your website. The difference, of course, is that a call is more likely to lead to a direct sale. That’s why you need to make sure that you have the right number in your listings, available for customers.
Gain More Traffic with Local Listing
Another big benefit of this tactic is that it is going to boost your ranking online. You should explore all the different strategies that Google uses to be at the top of the SERPs. Local listings help increase authority as well as trust. When you gain trust, Google will make sure that more people see your company in the SERPs. That’s why you want to make sure that you have the right, accurate local listings for your company. It’s key when you’re thinking about mobile searches too. This is more so true if you want to make sure that your company projects as a legitimate business.
Dodge The Scams
Of course, there’s another reason why local listings are going to work in your favour. This is all to do with the possibility of a scam. Unfortunately, if you don’t secure local listings for your business, someone else will. They will sometimes impersonate and set up the listing for your company. But, rather than having a number that sends customers to you, they’ll take those calls instead. They will then scam the customers, all while using your name. So, you get the blame and they make money from any customer or client that they trick. It’s, unfortunately, an issue that is becoming very common. You do need to take steps to protect your reputation and business.
Increase Your Ranking with Local Listings
You must make sure that you are increasing your local ranking online. The local ranking determines your rank compared with other businesses in your area. There’s a good reason to pay attention to this. That’s because studies show that customers often do not click too far beyond the first few links. Customers tend to believe that the first links that appear are the right ones. They won’t waste time exploring the other options. The best way to ensure that you rank high is to guarantee that information on local listings is accurate. You need to ensure that you do not have varying details from one listing to the next. This can send the wrong message to search engines like Google and your site will rank lower.
Boost Brand Visibility with Local Listings
One of the key reasons for marketing your business online is to ensure you boost your brand as much as possible. By taking this step, you will be able to gain more interest from clients and customers online. Once again, this is all about making your business look more reputable and appealing. There is another great thing about local listings. It is that you will often be able to provide a wealth of information about your business and upload it. This includes the logo of your company and local business details. It’s an important step because clients are more likely to remember the logo of your business. This is true compared to the name of the business. So it helps to have your listing grab attention as a visual.
This is also going to help you boost your business reputation too. There is one key thing to bear in mind is that when you have these local listings. You will be allowing customers to provide feedback about your service. Many customers are keen to make sure that they take this opportunity. This will help them engage with your business. And also offer information you can use to improve your service.
Free To Use
Another big benefit of using these listings is that they are free. Traditional marketing solutions will cost your business a fortune. This option of marketing doesn’t. They are valuable too and if you take the right steps, you will see significant changes to your rankings.
Fast And Effective
There are various forms of business marketing online that are going to take a lot of time and effort. That’s not the case with local business listings. If you have a few minutes to put in all the relevant information, then you’re already most of the way there. The listings often have different processes that you will need to complete. But, it’s a completely pain-free process. As well as this, as soon as you add the listing, you will immediately start to see the results that you want.
We hope this article helps you understand the benefits of using local listings. With this step, it is possible to see big results from your online digital marketing campaign. Both in the long term and short term.
If you wish to know more about your local listings and improve your business visibility, please get in touch with us today.