The internet is a huge part of our lives these days. So much so, that it is now a massive part of businesses too. If you run your own company, then you must already be aware about the importance of digital marketing. This article aims to cover the aspect of digital marketing which you can utilise for your business or website.
What is Digital Marketing ?
Digital Marketing is a marketing strategy that uses digital and online technologies such as tablets, mobile and computers to optimally market your products or services.
As you can tell, there’s a very good chance that you are already doing some form of digital marketing. You might not even be aware of it. As per Wikipedia, the process of digital marketing relates to any marketing that you are doing online to promote your business.
Here are a few of the different aspects of digital marketing and how they can help you with your brand.
SEO (Search Engine Optimisation)
One of the biggest and most important parts of digital marketing for any kind of company business is SEO, also known as search engine optimisation. It involves the process to bring a website higher up through the search engine rankings of Google. One of the best things you can do to improve your site’s SEO is to have adequate keywords throughout the content. The robots that crawl webpages and decide how to rank sites will pick up on these keywords. It’s also essential that your site is fast and is mobile friendly. It can be easy to install SEO practices yourself. But if is possible you get confused or overwhelmed by the jargons and procedures. This is where you can outsource it to a SEO consultant like us.
PPC (Pay Per Click)
Another great way to drive more traffic to your website is by using PPC (pay-per-click) adverts. A very popular form of PPC adverts is the Google Ads that appear at the top of search engine results. You can pay for your website to feature in these top spots and will only pay for the clicks that you get. Facebook and Twitter also run similar types of PPC adverts as well.
Social Media Marketing
Any type of promotion that you do on social media channels counts as social media marketing. This is an another branch of digital marketing. All you need to get started with this type of marketing are creating profiles on the various platforms. At the very least, you should start with the likes of Facebook, Twitter, and Instagram profiles. But you might also want to look at getting set up on Pinterest and LinkedIn. Different platforms impact different types of companies. So it’s worth looking into the ones that will be more useful to your firm. If you are ever stuck for ideas, get in touch with us to know more.
Sending out emails can also count as marketing as well. There are various ways you can use email as a marketing tool. One of the easiest ways is to set up an email newsletter. Not only is this a great way to inform customers about any news or updates, but also a great way to get new subscribers. This will help you in creating a subscriber base for your blog as well. To take your email marketing even further, you can start to send out follow-up emails. This is done after people download products from your website. You could also send welcome emails to new customers. This helps in building a connect with your clients.
This branch of digital marketing is all to do with the content on your website. Yes, you’ve guessed it – content marketing! For instance, your blog can play a huge part in attracting people to your website. They can also help you convert leads into sales as well. It is different because it highlights the expertise in your field. It is an important factor because clients value business who are experts in their own domain. Some of the other forms of content marketing include eBooks and white papers. Again, these are another way to highlight your expertise on your niche. If you are able to market them well, it can help you lead a sale deal with a prospective client.
As you can see, there are so many different and varied branches of digital marketing. Make sure you use them all to help your business get a head start!